A SCAD Atlanta studio concept with the Atlanta World Cup Host Committee: wayfinding for the "Last Mile" - the walk from the Five Points MARTA station to Mercedes-Benz Stadium - using a three-zone color system (blue orientation, green reassurance, magenta arrival) for roughly 70,000 fans. Nick Rapoport's role: UX Lead - route mapping, friction audit, wayfinding taxonomy, and the zone color logic.